The Autists has just received a commitment from Toronto’s Wills & Co. Media Strategies to help us gain access to donated media, both on- and off-line.

Company president Jeff Wills has generously offered to plug us into his world, which consists of a substantial cross-section of local and nationwide print, TV, radio, outdoor and online media proprietors.

Jeff’s generous stand will aid us in publicizing The Autists to a significantly wider, and more relevant audience than we could ever have reached under our own steam.

Actual fruits of this pledge will be revealed in future posts, but what can be said about it now is: Thanks, Jeff Wills. You are a gentleman and a benevolent soul.

Wills & Co are a highly imaginative group of people who approach media the way Michelangelo approached ceilings.

Among their ingenious inventions is Do Over Day. Taking place each February 26, Do Over Day is the time to do over the good and bad of our lives. It’s a day to reflect, celebrate and relive the glory, wonderment and shame of our many fateful deeds and decisions.

More on this auspicious soon-to-be-holiday is available here.

Wills & Co. also runs an interesting blog (screen-grab above), packed with merciless insights on media, old and new, which can be viewed here.